Sunday, 13 March 2011

Avril Lavigne, Goodbye Lullaby: Buy yourself an advert

The album starts with a short intro track called "Black Star", which is OK until you find out that her perfume is also named "Black Star", this track is also the very track used to flog it.  Fair enough, the girl's got to make money but am I the only one that thinks this is a bit shameless?

I'm listening to Goodby Lullaby right now, barely getting over the contrived use of the word "shit" seemingly to punctuate her pop punk persona, and the not very poetic repetition of "I wish you were here" in track three titled (obviously enough) "Wish You Were Here".  I find myself groaning every few minutes at the bizarrely, shallow, 12 year old girl lyrics, "you know that I'm a crazy bitch, I do what I want when I feel like it".  We've moved on to "smile" now where she appears to be very happy about not remembering getting a tattoo the night before, fair enough again, she and her super cool boyfriend did get each others names tattooed on themselves after being together for a matter of weeks.  And as her demographic is clearly prepubescent girls, this is definitely dumb ass behavior that she should be promoting.

As the album continues it's more of the same repetition and poorly put together tracks, one sounds like a Katy Perry track, and on checking out the video to "What the Hell" that's a bit Katy Perry also.  The thing that's not very Katy Perry is that Avril, even for all her poncing about in her knickers and getting her downtrodden boyfriend to pay for stuff, doesn't appear to want to be there.  Her expressions are hollow and her eyes look vacant, I really think she's be better doing angry chick stuff.  It's also a shameless advert for Sony products, I was seriously shocked, so shocked in fact that I immediately had to go relax and play stuff on my Sony PlayStation.  If it manages to get to the TV I can imagine one or two complaints to the ITC.  Clearly the girl knows how to scrape every penny out of an album that's possible, fine on her part, but do you really want to buy an advert?

"Everybody Hurts" "4 Real" and "Darlin" (what's with the text speak? Can you BBM tracks now LOL?) could seriously be done by any recording artist on the planet, they're OK but enough to redeem the pain that she's put me through so far, I don't think so.

By track 12 we're in an emotional stupor, we're talking about "feelings running out the door" and other lines that end in "more" and "drawer", penultimately we have "Goodbye" where the strings and piano would be quite lovely if it weren't for the high pitch wailing of the track name.  This track ends with a full minute of silence before the last, supposedly hidden, track "Alice", which was the soundtrack to "Alice in Wonderland" this might actually be pretty good, but the fake ending to the album makes me begrudge the tracks existence, I don't care if it's good.  I want to turn it off.

2/10, I'd give it more as it's obviously kind of OK for its particular audience it it wasn't for the in your face advertising.

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